How Broadcasters are Evolving to Find Success with Digital

The NAB Podcast
05/04/2023 18 min
How Broadcasters are Evolving to Find Success with Digital

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Episode Synopsis

Bo Bandy, general manager, Digital, senior vice president, Marketing, Marketron, joins the NAB Podcast in advance of her appearances at NAB Show. Digital advertising is undeniably pervasive and a key component of strategic advertising programs. Bandy discusses how broadcasters are in the best position to win digital dollars in their markets, but only if they continue to evolve their current strategy and partnerships.

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