How Record Labels Grow Fanbases | AWAL

The Music Industry Podcast
11/06/2021 24 min
How Record Labels Grow Fanbases | AWAL

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Episode Synopsis

Growth in streams, following and fans is often what you see for a major label artist but how are they doing it?We’re joined by Lisa Young In, Audience Development Manager at AWAL, who explains how they not only market their artists to a new audience but run fan activation campaigns to ensure word of mouth marketing organically happens.

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