In this episode of The Multilingual Content Podcast, Nicola from Undertow dives into a critical discussion with Veronica DiMartino, Eventbrite’s Head of Localization, on navigating the world of localization when resources are limited. Many companies pursuing global expansion face resource constraints, making the art of “doing more with less” a common challenge for localization teams. Veronica offers insights and practical tips for creating impactful, sustainable localization strategies—even when budgets, headcounts, and timelines are tight.

Veronica begins by sharing her thoughts on the importance of “acting sustainably” in localization, which she describes as “minimizing waste, being realistic with what you have, and focusing on the bigger picture without losing sight of the small wins.” According to her, small wins aren’t just stepping stones; they’re motivators that validate the journey, help localization teams feel valued, and sustain momentum. Whether it’s translating a high-impact marketing campaign or optimizing user experience for a specific region, Veronica emphasizes that these small achievements make a significant difference in reaching long-term goals.
Veronica’s insights provide a comprehensive guide to sustainable localization, particularly useful for those working in resource-constrained environments. She brings a refreshing perspective to localization, emphasizing that while resources may be limited, creativity, collaboration, and strategic prioritization can unlock significant potential. Whether you’re a localization professional, a global expansion manager, or someone interested in international content strategies, this episode is packed with practical advice and inspiration for building resilient, impact-driven localization strategies.

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