🚀 Scaling your B2B SaaS product internationally? Localization is key—but how do you keep it efficient, consistent, and cost-effective? In this episode of The Multilingual Content Podcast, host Nicola Calabrese sits down with Andriy Poznakhovskyy, Head of Customer Growth at Crowdin, to dive into the role of Translation Management Systems (TMS) in global expansion.
Andriy shares his insights on how a TMS helps companies streamline multilingual content, improve collaboration across teams, and maintain translation quality at scale. Discover how automation, AI-driven tools, and seamless integrations with CMS, code repositories, and support platforms can eliminate manual work and accelerate go-to-market strategies.
We also explore how TMS solutions reduce costs in the long run, why translation memories and glossaries are essential for consistency, and the latest trends shaping the future of localization—including AI’s growing role in optimizing workflows.
If you’re a founder, product manager, or marketing leader looking to expand internationally, this episode is packed with actionable insights. Don’t get stuck in spreadsheets—embrace the power of automation! 🌍✨ Tune in now!

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