M&A Buyer Tactics You May Want to Avoid

30/09/2021 25 min

Listen "M&A Buyer Tactics You May Want to Avoid"

Episode Synopsis

MSPs looking to acquire other MSPs are everywhere. MSP buyers have always existed and will always exist. Having seen what works and what doesn't, I thought it would be helpful to discuss a few commonly employed buyer tactics I believe a) don't work, and b) actually may work contrary to your organization's best interests.  
Highlights: 
What are MSP buyers looking for?  
Buyer outreach tactics currently used 
Randomized outreach 
No personalization 
Commodity approach to M&A 

Advice for how to reach  
Make it personal 
Develop relationships 
Communicate, don't solicit 
Sell your yourself, not the other MSP