Jeff Peterson is a true OG of retail—a leader whose fingerprints are all over the foundation of high-performing teams, operational excellence, and people-first leadership. In this conversation, Jeff and Brian look back on the wild, early days of Best Buy’s explosive growth, where Jeff played a key role not only in building teams but in bringing structure—developing one of the company’s first standard operating procedures during a time of organized chaos.Jeff was instrumental in shaping Brian’s understanding of the retail P&L and the importance of aligning people and process with performance. Together, they reflect on what made those early teams so special: shared mission, mutual respect, and a relentless focus on doing the right thing for employees and customers alike.Now retired from the grind but still sharp and passionate, Jeff offers thoughtful observations on today’s leadership landscape. He voices concern about the rise of performative leadership—not just in retail, but across the business world—and calls for a return to authenticity, consistency, and values-driven action.He also reminds us that leadership doesn’t stop when the career chapter closes. Giving back, mentoring, and helping others rise remain part of the job.

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