It's the next episode of our rebuilding business series of interviews with serial entrepreneur and global adventurer Kevin Gaskell.Today Kevin draws on his experience of re-building Porsche's failing reputation from being the worst brand to the best brand for customer service in the UK. He says it's not about selling cars or widgets or houses or professional services, you are selling an experience and, aligning your staff behind a vision of what exceptional looks like, is critical.We hope you enjoy this series of interviews and that they give you some food for thought to help you on your own leadership journey.

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