ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "🥇How to unlock massive scale on TikTok with UGCs, with Eva Juretić, Growth Marketer at Pocket Worlds 🍽"
Episode Synopsis
Our guest today is Eva Juretić. Eva is a growth marketer at Pocket Worlds, where she manages user acquisition and growth for the app Highrise. In today’s episode, we talk about her experience in scaling TikTok campaigns well into 6 figures monthly. We talk about campaign structures, testing paradigms, approaches to creatives - and much much more. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/scaling-tiktok-eva-juretic/KEY HIGHLIGHTS🧗♂️ Factors that contributed to scaling TikTok.⚖️ The testing process: structure, geos & metrics.🦋 Working with ad sets that included both old and new creatives.⏳ Accounting for data delays on iOS.🌔 Dealing with saturation on TikTok.🧵 Why IPMs are tracked.💼 Working with actual users for UGCs instead of actors/influencersGet more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog
In God we trust