Facebook recently made its Automated App Ads(AAA) available for all advertisers - as a part of its broader push toward having greater automation drive advertising performance.As of this writing, we see a number of challenges with AAA due to which we don't recommend doubling down on AAA. In this episode, we explain how AAA works - and what some of the challenges with it are.KEY HIGHLIGHTS🤖 What are Facebook’s Automated App Ads🦾 The optimisation that AAA automates⚗️ The introduction of liquidity📏 Why CPA is not necessarily the right metric to use🤷 AAA doesn’t leverage your existing knowledge of your users🧭 Navigating the learning phase is tricky🔌 Why knowing when to pull the plug is uncertain🧺 AAA is like putting all your eggs in one basket🌁 How performance data is obfuscated😵 There’s no way to know what’s going wrong, when something's going wrong🎯 Target exclusion is not quite there yet🌅 It’s early days yet; AAA will get better🌏 Test in non-critical geos⚖️ How to choose the right type of campaigns for testing☔ Using split tests is the prudent path forwardCheck out the show notes here: https://mobileuseracquisitionshow.com/episode/5-reasons-why-facebooks-automated-app-ads-aaa-arent-ready-for-prime-time-yet/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

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