Today’s episode is an extract from our recent book ‘How to Implement MMM to Measure Post-ATT iOS Performance: A Practical Guide.’We talk about 5 of the common mistakes marketers make - and ways to address them.If you’d like to dive into the practical implementation of MMMs(even if you have no coding experience), check out our book ‘How to Implement MMM to Measure Post-ATT iOS Performance: A Practical Guide.’ **Check out the show notes here:https://mobileuseracquisitionshow.com/episode/5-mmm-missteps-and-what-to-do-about-them/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

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