Facebook's split test functionality lets you run AB tests within the Facebook ads manager. Surely this should help you ascertain which ads perform well and which dont? Here are 3 reasons why we prefer & recommend not using this functionality.Check out the full transcript and show notes here:http://mobileuseracquisitionshow.com/episode/3-reasons-why-we-dont-use-facebooks-split-test-functionality/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

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