One of the key challenges with app store keyword optimization activity is that it isn’t easily measurable or quantifiable. In this video we talk about what the best approach is for assessing your ASO performance - and walk you through what assumptions & estimates you’re going to have to make.Check out the full transcript and show notes here:http://mobileuseracquisitionshow.com/episode/how-do-you-quantify-the-impact-of-app-store-keyword-optimization-aso-activity/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

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