We’re 2 months into ATT - and more of the dust has settled. Many advertisers are continuing to see challenges with their performance right now as the actual impact of traffic without user-level data is becoming increasingly visible. Yet, there are some strategies and opportunities available still. Based on our review of 15+ accounts across verticals and different budget levels, we see some elements that are common to accounts that are relatively happy with where they are now - that we recommend to folks looking to ameliorate their recent performance issues.[By the way, these are also some of the key recommendations we’ve given in some of our recent free office hours sessions, which you can read about at https://rocketshiphq.com/officehours/ - and have gone into in much more detail and depth in our workshop Mobile Growth Lab ( http://MobileGrowthLab.com ), whose recorded sessions we are making publicly available now).]Here you go on our top 6 recommendations for advertisers looking to combat performance deterioration. Key highlights🧬 Use blended metrics as a source of truth📲 Optimize for installs (or upstream events) on FB💪 Consolidate AEO campaigns (and skip VO)🧐 Lean in to other SANs🌐 Web flows🌄 Ad networks/DSPs outside of SAN (at larger budgets)**Check out the show notes here: https://mobileuseracquisitionshow.com/episode/whats-working-now-post-att-ios-14-5-in-mobile-user-acquisition-6-opportunities-to-address-performance-deterioration/  **Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

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