Apple’s privacy thresholds in SKAdNetwork have been obfuscating conversion values - and preventing advertisers from getting an accurate read on performance, especially on Facebook. Facebook recommended ensuring that you hit at least 128 installs a day per campaign so you can overcome Apple's privacy thresholds.Will hitting the 128 install daily threshold solve your problems? How does this privacy threshold apply to channels other than Facebook - ad networks and SANs?We try to answer these questions in this episode, based on what we are observing.Key highlights💍 What happens if you do hit 128 installs a day per campaign? 🧐The difference between Facebook and other networks. 🧶 Why do other networks behave differently from Facebook?💪 How are we responding?**Check out the show notes here:  https://mobileuseracquisitionshow.com/episode/the-curious-case-of-facebooks-128-install-recommendation-how-to-address-skadnetworks-privacy-threshold-limitations/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Ver todos los episodios