Our guest today is Cantuğ Sugün, Marketing Team Lead at Codeway Studios.In this episode, Cantuğ takes us behind the scenes of the world’s #1 subscription app publisher.  He sheds light on the why behind their reliance on paid UA, the challenges posed by the post-ATT landscape, and their approach to testing and diversifying marketing channels. Additionally, he delves into the creative processes that drive their advertising strategies, especially in a situation where competitive analysis is not very helpful at their level of scale. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/subscription-app-ua-codeway/KEY HIGHLIGHTS🍊 Paid UA for sustainable app growth.🍋 The approach to testing and scaling new apps.🫐 How to diversify marketing channels while evaluating the blended impact on performance.🌽 Social media and unconventional sources for creative ideas.🍳 Fostering a culture of teamwork and knowledge sharing across the organization.**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

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