Today’s episode is the recorded version of a webinar we hosted in association with Liftoff+Vungle. The webinar was titled “Winning Strategies for Subscriptions Apps in 2022” and the panelists were Carolin Rohte – Performance Marketing Manager at Yazio, Hichem Belouizdad – Senior New Business CSE at Liftoff + Vungle, Thomas Petit – growth consultant & Lisa Kennelly – CMO at Fishbrain. The panel was moderated by me, Shamanth Rao, Founder & CEO at Rocketship HQ.We discuss a number of things around subscription apps like partnerships, exploring offline channels, measurement disruptions, web based flows and so much more in this episode.If you’re working with a subscription app, I highly recommend this episode , because there are some great takeaways to help you with tackling head on the realities of subscription growth in 2022.KEY HIGHLIGHTS:⭐️ Challenges for subscription apps in 2022🌨 Aggressive paywalls are not the primary way going forward.🍉 How the advertising channel mix is changing in 2022 How schemas for subscription apps differ🧇 Dissecting post backs in iOS 15 and why they are not useful.🥜 The effectiveness of probabilistic models🥤 Understanding multiple measurement paradigms🧉 Incrementality based measurements for subscription apps🥎 Exploring web flows for subscription apps🥊 The importance of first party data🎨 App payment policy changes by Apple**Check out the show notes here:https://mobileuseracquisitionshow.com/episode/subscription-apps-webinar-liftoff-vungle-rocketshiphq/**Note:Join The Mobile Growth Slack. A community that was a part of our workshop series – The Mobile Growth Lab, is now open to the general public. Join over 200 mobile marketers to discuss challenges and share your expertise. More details are available here: https://mobileuseracquisitionshow.com/slack/If you’re ready to join the growing community, fill this form: https://forms.gle/cRCYM4gT1tdXgg6u5**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

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