Today I’m going to talk about how to set ad set level budgets - and how to distribute your overall budgets across all your ad sets. This is a common conundrum when you are setting up campaigns & ad sets -> do you set up a lot of ad sets with very low budgets? This ostensibly lets you test more creatives & audiences.Or do you set up a very few ad sets with high budgets? This lets you get more data - and more statistically significant data. Where indeed is the sweet spot? This episode shows you how to think about this. We also look at:-> The relationship between target CPA and ad set budgets.-> How to think about campaign budgets for a CBO.See here the spreadsheet template from the video that you can make a copy of and use. http://bit.ly/AdSetBudgeting Check out the full transcript and show notes here:http://mobileuseracquisitionshow.com/episode/how-to-set-ad-set-level-budgets/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

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