Episode 13: Why You Should Be Creating All Content Around Your Avatars

The Missing Link
13/03/2019 5 min
Episode 13: Why You Should Be Creating All Content Around Your Avatars

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Episode Synopsis

One of the biggest mistakes we see over and over is content (articles, ads, emails, video, etc.) that's created without a very specific user or member in mind. Only by targeting the needs, desires, and pain points of a particular avatar/persona in each piece you create will you find the levels of success that make your efforts worthwhile.

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Episode 18: Critical Email Marketing Tips for 2019 21/03/2019
Episode 17: If You Do No Other Paid Media, At Least Run a Remarketing Campaign 20/03/2019
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Episode 12: Video is the Answer to the Credit Union Movement’s Demographics Problem 12/03/2019
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