Personal branding isn’t just about logos and color schemes—it’s about showing up as your authentic self in every interaction.This week Mike is sitting down with Laura Beauparlant to explore the deep connection between personal and business branding, especially for founders looking to build a lasting legacy. Laura is an award-winning speaker, author, founder and creative director of The Lab Creative and branding expert on a mission to help as many entrepreneurs as she can turn their magic into authentic, memorable and impact driven legacy brands.They dive into the power of storytelling, curiosity, and intentionality in shaping meaningful connections. Laura shares how being present in conversations can open unexpected doors and why authenticity is the secret to standing out in a crowded space. They also discuss how every team member’s personal brand can amplify the business and why networking should be about sharing personal stories, not just job titles.From crafting a clear message to maintaining consistency across platforms, this conversation is packed with insights on making your brand unforgettable. Tune in to learn how engagement goes beyond likes—it’s about recognition, trust, and real human connection.Episode Resources:Laura BeauparlantLab CreativeViRTUS: Website / Instagram / LinkedInSign up for our Newsletter: Sign Up Hosted on Acast. See acast.com/privacy for more information.

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