How do you know if your startup is worth fighting for—or if you're just throwing money into a sinking ship? Joe Grover, Managing Partner at Ampleō, Fractional CMO, and Venture Investor, has seen both sides—leading high-growth ventures and watching businesses collapse under their own weight. In this episode, he pulls back the curtain on the toughest lessons founders learn the hard way.

Grit vs. knowing when to quit: Why “never quit” can be bad advice, and how to tell if your business model is actually broken.
Marketing that actually works: Joe shares hard-won lessons on building brand trust, cutting through the noise, and why 10-20% of your marketing budget should always be reserved for experimentation.
The hyper-optimism trap: Why founders overestimate demand, underestimate costs, and how bad assumptions kill startups.
 
 


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