The founders of Awsm stood outside the Delta Center with picketing signs when Utah’s first NHL team was announced. But they weren't opposing Utah's first NHL team—they were advocating for fan ownership.

Meet Jordan Volz and Dave Oldham. Together, they are building Awsm, a SaaS platform that enables companies to share ownership on a performance basis. Research shows that when people have an ownership stake—whether it’s a consumer or an employee—their behavior changes dramatically.

Jordan and Dave advise other entrepreneurs to focus less on their competition and more on meeting the needs of customers. It's not a foot race. They also caution against the trap of thinking you can buy speed—hiring more engineers to accelerate product development is a myth. From this episode, you can gain insights into the true drivers of efficient and effective product launches.

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