Your personal brand matters more than ever. Connor Dehlin, co-founder of WTF Media Network (Worth the Follow), helps leaders refine their message, create standout content, and build influence. In this episode, he shares the secrets to communicating with confidence—on stage, online, and in business. In this episode, we discuss:

The blurred line between business and personal branding—why authenticity wins and how to make it work for you.
Why most founders struggle to explain what they do—and the simple formula to refine your pitch in 60 seconds.
The mindset shift that helps business leaders show up online with confidence, plus the "HDMI" storytelling framework for stronger messaging.

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