For Chari, success as an entrepreneur means achieving financial freedom and being beholden to no one. After dedicating 15 years to being a stay-at-home mom, Chari sought a better way to print scrapbook photos for her kids and decided to take matters into her own hands. Through this journey, she quickly learned the importance of thoughtful partnerships, a lesson she gained after rushing into collaborations too quickly.
Utilizing scrappy strategies, she propelled Persnickety Prints to $1 million in just three years without spending a dime on marketing. Now, with one successful exit under her belt and deeply immersed in her second venture—Persnickety Box—Chari discusses her frugality and decision to prioritize remaining debt-free despite societal pressures.
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