In this episode of The Midlife Entrepreneur podcast, host Jo interviews Hansine Johnston, the founder and creative director of Hansine, a resort wear brand known for its sophisticated silhouettes and modern bohemian aesthetic. Hansine shares insights into her multicultural upbringing, her pivot from a career in fashion sales with Valentino and Armani to launching her brand at 45. She discusses how a chance encounter with Kate Moss boosted her brand's profile, the importance of timelessness and sustainability in her designs, and the challenges and triumphs of building a business. The episode concludes with a special segment where Hansine lists three worthwhile investments, two things she would do differently, and someone she'd like to thank for their support.00:00 Introduction to the Midlife Entrepreneur Podcast00:15 Meet Hansine Johnston: Founder of Hansine Resort Wear00:35 The Journey from Fashion Sales to Radio Show Host00:46 Launching Hansine: A Brand Inspired by Global Adventures01:51 Celebrity Endorsements and Organic Growth04:41 Design Philosophy: Timelessness and Wearability08:00 The Pivot to Creating a Fashion Brand12:09 Building a Sustainable and Ethical Fashion Brand20:19 Navigating Challenges and Customer Feedback25:49 Passion for the Brand26:15 Challenges in Administration and Production27:19 Wholesale and Resort Market28:36 Team Dynamics and Lean Operations29:40 Navigating the Fashion Industry31:18 Customer Stories and Brand Loyalty32:25 Future Plans: Swimwear and Accessories34:19 Advice for Aspiring Entrepreneurs34:54 Top Investments and Lessons Learned43:51 Gratitude and Final ThoughtsSupport the showEdited and produced by Jo Glynn-Smith 2025. Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BXFor bookings: [email protected] Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change. Instagram @jojoglynnsmithContact: [email protected] CREDIT Easy Money by REX BANNER licensed by Artlist.ioPHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

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