I’ve been learning about the latest Instagram algorithm updates and because of that, my discovery feed now looks like an endless billboard of “how I grow my following from 0 to 0k in 30 days” and “the one shift that help me go from 200 views to 20,000 views” And that’s great, tons of valuable information for me to run with. But none that actually prompts me to find out about their paid offers. Flashback to 3 years ago when I was a newbie in a relationship learning all about anxious attachment, my Instagram was flooded with content like “5 res flags that are actually beige flags” and “3 ways to connect with an avoidant partner”.Again, really valuable content that literally changed my relationship and self concept.But also again, none that really triggered curiosity to learn about their paid offers. In fact, I don’t even remember any of the accounts that I follow (and I actually still do follow them now).Same goes for every topic I’ve dabbled in - “do you have a subconscious block?” “How healing my nervous system helped me make $20k months”…They’re all a blur. I can’t tell who’s who.So that got me thinking…What separates an ‘Instagram business’ versus brands like my clients’ that are impactful enough to secure major publishing and speaking partnerships, on top of signing high-ticket clients with ease? In this live, I dove into the two major factors I pinpointed that are keeping businesses from unleashing their greatest potential.

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