Today’s episode of The Member Engagement Show is a special presentation of a recent webinar covering the release of Higher Logic’s 2025 Association Community Benchmark Report: “From Data to Action.” Kelly and her guests Eileen Quinn and John Micah Yates, strategic advisors on the Higher Logic customer success team, walk through the results of the study and offer strategies to increase member participation and engagement. Topics include:

Highlights from the report
Strategies for increasing engagement in your online community
Average community size, logins, and discussions
The most common types of engagements
What kinds of engagements are lagging
Community digest open rates
How many users make use of resource libraries
If AI is pulling people away from online communities
Login trends based on months of the year
The inverse trend between size and participation
The relationship between community age and engagement
How automation rules impact engagement
How gamification impacts engagement
How volunteering, mentoring, and job boards impact engagement
Tactics for growing communities
Ways to increase discussion and contribution activity
How much, if any, of your content should be gated
Tips for avoiding over-emailing

 
Some Helpful Links:
Webinar Recording
2025 Association Community Benchmark Report
Podcast episode with Christin Berry of ASAE
Podcast episode with Karen Saverino of Smithbucklin
 

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