This episode was produced in partnership with LG Ad Solutions.It’s no secret that TV is undergoing a transformational shift — both in terms of user experience and brand opportunities.LG Ad Solutions chief marketing officer Tony Marlow joins Jack Benjamin to discuss how the home screen has become more important for users and brands, the opportunities in CTV and FAST, TV's move down the marketing funnel via shoppable ads and how AI is set to reshape the media channel in the future.Marlow said: "At this point, we don't get a lot of marketers asking: 'Should I be investing in CTV?' What they're really asking is: 'How do I do it well?'"Highlights:2:31: How TV consumption has changed: AVOD growth, home-screen ads, shoppability and cloud gaming6:06: Addressing TV's discoverability problem14:42: TV's move down the funnel with "frictionless ways of buying"21:40: The future of FAST in the US and Europe amid "streamflation"29:13: AI's impact on the TV marketRelated articles:LG Ads eyes 'huge opportunity' for TV home screensWhy 2025 is a ‘transformative moment’ for CTVThink local: How SMEs could transform the UK’s CTV ad landscapeSmart TV home-screen ads will become mainstream CTV buy, say LG and Magnite---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

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