Reddit IPO, WBD's profitable streaming and declining transparency in agency-client relationships

29/02/2024 41 min Temporada 4 Episodio 18
Reddit IPO, WBD's profitable streaming and declining transparency in agency-client relationships

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Episode Synopsis


Host Jack Benjamin welcomes columnist Nick Manning and reporter Ella Sagar to examine Warner Bros Discovery's latest earnings, Reddit's forthcoming IPO and why agency-client relationships at holding companies have become less transparent over time.On digital publishers making cuts and lay-offs, Manning said: "One thing that is a shame for all of us is that content costs money and good content costs even more money. And those companies who get the most advertising revenue are the ones that do not have any cost of content at all because it is all user-generated."The big issue, for me, is how the advertising money is gravitating towards those with the lowest content costs."The trio also discuss the decline of Vice Media, Walmart's purchase of Vizio and a leadership change at Global.Highlights:00:41: The "unhealthy trend" of principal-based trading04:05: What's the solution for declining transparency in media buying?11:47: Warner Bros Discovery's "big mixed bag" of earnings20:18: Why is Reddit going public now?24:05: The "enshittification" and business prospects of social media platforms30:54: Quick hits – Vice.com ceasing publishing, Walmart purchasing smart TV maker Vizio and Stephen Miron leaving Global---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media.LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

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