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Listen "Netflix earnings, Omnicom's Flywheel purchase and the ANA programmatic report"
Episode Synopsis
Columnist Nick Manning returns to the podcast alongside host Ella Sagar, editor-in-chief Omar Oakes and reporter Jack Benjamin to discuss the latest results from Netflix and why Omnicom's recent acquisition of Flywheel reflects the increasing importance of digital commerce and retail media.The group also looks at a number of recent industry reports, including last month's US Association of National Advertisers programmatic study, last week's IPA Bellwether Report and, out this week, the Advertising Association/Warc Expenditure Report and the IPA Agency Census.Highlights:0:40: Why Omnicom's acquisition of Flywheel could change the face of adland6:32: Is marketing a "bellwether" sector any more?12:29: Netflix's financials: where is growth coming from?21:36: ANA programmatic study shows staggering digital waste34:35: IPA Agency Census – nothing to write home about37:36: S4 Capital lowers forecasts38:50: BBC Mid-Term Review – reports of lack of trust in the organisation are overblown---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader
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