How hard is it for a traditional broadcaster to build a streaming service?“It’s a really easy thing to say, it’s quite a hard thing to deliver," ITV CEO Dame Carolyn McCall told editor-in-chief Omar Oakes at The Future of TV Advertising Global in London earlier this month.McCall reflected on the launch of ITVX, ITV's ad-supported streaming service, one year after its launch, and discussed what's next for the broadcaster as it seeks a more global footprint.ITVX now has 40 million registered users and has racked up 2.5 billion streams.A full write-up of McCall's interview can also be read on The Media Leader.---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

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