Welcome back to another episode of the Meaning of Health, number 40!
The mark the occasion we welcome Jasmine, James and Gael from the Cancer Council of Western Australia's Live Lighter campaign. They discuss their latest Menu App campaign (the first new locally produced Live Lighter content for several years) that was launched recently to create awareness around the link between eating fast food, a build up of toxic fat, and 13 different types of cancer. We discuss each of their pathways into their current roles, what the difference between a nutritionist and a dietician is, and why the campaign is needed, and what it aims to achieve. We also take a deep dive into how campaigns are run, and the increasing importance of social media in reaching as many people as possible with health messaging.
You can about Live Lighter, the new campaign, and access a range of resources at their excellent website: https://livelighter.com.au
As always, if you want to get in touch with the podcast, you can contact us at: [email protected] or via twitter @healthmeanswhat

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