Every now and then, I love a good conspiracy theory. And the ones I love are usually marketing-related. I’ve long been fascinated with the story of New Coke. Was it all a marketing ploy? Will likely never know. With all the discussion of Cracker Barrel the last few weeks, some are saying this was all a marketing ploy. They had been researching the interior remodel for a long time and were aware of the controversy. However, the sudden change in their new logo raises questions about whether they ever truly intended to alter it in the first place. I’m not sure what to believe, but I am very interested...





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