This Much I Learned: Diageo's CMO on building an effectiveness culture

The Marketing Week Podcast
31/10/2024 36 min
This Much I Learned: Diageo's CMO on building an effectiveness culture

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Episode Synopsis

In the latest episode of Marketing Week's This Much I Learned podcast, Diageo's chief marketing officer Cristina Diezhandino discusses why driving a culture of effectiveness is key for growing its brands, including Guinness and Johnnie Walker. Hosted on Acast. See acast.com/privacy for more information.

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