The Marketing Share

The Marketing Share

Por: Alec Cheung & Barb VanSomeren
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
55 episodios disponibles

Latest episodes of the podcast The Marketing Share

Mostrando página 3 de 3

The Marketing Recruiting Landscape 10/10/2023
The Evolution of ABM Through Use of Intent Data with Latane Conant 26/09/2023
10 Ways to Risk-Free Innovation with Tom Kuczmarski and Jake Sherman 12/09/2023
Messaging for Complex Products with Marcy Freeman 08/09/2023
New Marketing Leader Series: Facing the Unknown w/ Jenn Guidry 01/08/2023
How Marketers Gain "Unfair Mindshare" w/ Derek Weeks 18/07/2023
Building an Authentic Community w/ Matt Heinz of Heinz Marketing 20/06/2023
The Skinny on Paid Search 06/06/2023
Your First Marketing Hire w/ Kenny Mazursky 06/06/2023
Understanding Generative AI for Marketers w/ Nicole Leffer 16/05/2023
Outbound Email Marketing w/ Brandon Turnbull 01/05/2023
Secret to Sales and Marketing Success 05/04/2023
Navigating Crisis 05/04/2023
Quiet Hiring for Growth Marketing 05/04/2023
Intro to The Marketing Share Podcast 05/04/2023
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