The Marketing Share

The Marketing Share

Por: Alec Cheung & Barb VanSomeren
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
55 episodios disponibles

Latest episodes of the podcast The Marketing Share

How AI Is Reshaping SEO in Digital Health with Noah Goldfarb (Ep 55) 30/12/2025
Becoming an Indispensable CMO: Finance, Alignment & AI Advice with Alan Gonsenhauser (Ep 54) 16/12/2025
The Growing Demand for Fractional CMOs with Advisor Alan Gonsenhauser (Ep 53) 02/12/2025
Balancing Brand Integrity and Local Market Strategy with Franchise Expert Brian McHale (Ep 52) 11/11/2025
Rethinking Go-To-Market in the Age of AI with marketing expert Chaenara O'Brien (Ep 51) 16/10/2025
Bridging the Messaging Gap: Chris Silvestri on Clear, Conversion-Driven Copy (Ep 50) 30/09/2025
The Future of Social Media Strategy, AI, and Marketing & Sales with Emeric Ernoult, CEO of Agorapulse (Ep 49) 16/09/2025
Healthcare Marketing in the Age of AI with Alex Membrillo (Ep 48) 02/09/2025
Mastering Website Development For Your Next Website Project with Stephanie Brooks (ep 47) 19/08/2025
Get Off Your (M)ass: Breaking Marketing Silos with Co-Authors Tanya and Tony Thorson (Ep 46) 05/08/2025
How AI Is Changing the Way Marketers Think & Build with Liza Adams (Ep 45) 22/07/2025
From SEO to LLMs: How to get your brand in AI Search Results with David Kirkdorffer (Ep 44) 08/07/2025
CMOs in the Huddle: Leading Through AI, PE Pressure & Chaos with Drew Neisser (Ep 43) 24/06/2025
Navigating the New SEO Landscape with AI and LLMs – with Noah Goldfarb (Ep 42) 10/06/2025
Team Building for CMOs: AI, Agencies & the ‘Jack of All Trades’ Dilemma (Ep 41) 27/05/2025
When Brands Go South with Todd Allard (Ep 40) 13/05/2025
Metrics that Matter with Fractional CMO Monique Olan ( Ep. 39) 29/04/2025
Game-Changing Tech for Real-Time Marketing (Ep. 38) 08/04/2025
CRM Mastery: Aligning Marketing & Sales, Lead Nurturing, and Data Hygiene Secrets with Jason Kramer (Ep 37) 18/03/2025
SEO vs. AI: Future-Proofing Digital Marketing Strategies with Corey Morris (Ep. 36) 04/03/2025
1 2 3 Siguiente › Última »
© 2003-2026 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA