AI is not just accelerating paid media—it's redefining it. From automating campaign creation to predicting budget allocations and dynamically personalizing creative, AI is forcing media teams to rethink how they build, launch, and measure success. But with so many tools promising "optimization," what actually delivers? And where does human strategy still matter most?  In this episode we'll tackle the biggest questions marketing teams are asking:  How should we be using AI in paid media today? What metrics actually matter in an AI-augmented landscape? And how do we maintain control, clarity, and creativity when machines are making more decisions?

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