Welcome to our latest podcast episode! We're thrilled to have Chavunga Lungu, the Director of Marketing at the Zambia Tourism Agency, join us for an enlightening discussion on tourism marketing.In this episode, Chavunga shares his expertise on:   •   Core principles of effective tourism marketing   •   Successful campaigns and what sets them apart   •   The role of digital marketing and social media   •   Importance of high-profile partnerships and collaborations   •   Future trends in the tourism industryWe also compare Zambia's marketing strategies with notable campaigns like Rwanda's "Visit Rwanda" partnership with Arsenal and South Africa's collaboration with Trevor Noah.If you're a marketing professional, tourism enthusiast, or curious about the industry, this episode is packed with valuable insights you won't want to miss!

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