ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How marketers can implement marketing mix modeling with Mark Stouse"
Episode Synopsis
In this episode of the Marketing Analytics Show, Mark Stouse, CEO of Proof Analytics, discusses everything you need to know about marketing mix modeling.
You’ll learn:
What marketing mix modeling is and when it’s a more useful method compared to multi-touch attribution
What groundwork teams should lay before implementing this model
How to sell the idea of marketing mix modeling to the leadership team
Links mentioned on the show:
Follow Mark on LinkedIn.
Start your free 14-day Supermetrics trial.
Follow Supermetrics on Twitter.
Follow Anna on Twitter.
You’ll learn:
What marketing mix modeling is and when it’s a more useful method compared to multi-touch attribution
What groundwork teams should lay before implementing this model
How to sell the idea of marketing mix modeling to the leadership team
Links mentioned on the show:
Follow Mark on LinkedIn.
Start your free 14-day Supermetrics trial.
Follow Supermetrics on Twitter.
Follow Anna on Twitter.
In God we trust