In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity.Topics Covered* The Rise of AI in Video Storytelling: AI is reshaping video content creation, making it more accessible and efficient for marketers.* Parmonic’s Origin Story: Piyush shares how Parmonic started as a response to the overwhelming amount of long-form content that audiences struggle to consume.* AI’s Role in Video Editing vs. Storytelling: While AI has made strides in video editing, its ability to shape compelling narratives is still developing.* Brand Authenticity vs. AI Automation: Marketers must balance AI-powered content creation with maintaining genuine brand messaging.* Synthetic Avatars and Deepfakes: The ethical and compliance risks of AI-generated avatars and voices in marketing.* AI-Powered Video Personalization: The future of AI in delivering personalized video content tailored to the viewer’s knowledge and interests.* The Future of Video Creation: AI will enable more marketers to create video content without professional editing skills, shifting the role of traditional video teams.Guest BioPiyush Saggi is the co-founder and CEO of Parmonic, a video transformation platform that helps marketers convert long-form content into engaging, bite-sized clips. Previously, he spent nearly a decade at Microsoft in sales and marketing before venturing into entrepreneurship. Connect with him on LinkedIn at https://www.linkedin.com/in/psaggi.Aby Varma is the founder of Spark Novus, helping marketing leaders adopt AI strategically and responsibly for innovation and growth. A Forbes Communication Council member and AI optimist, he hosts The Marketing AI SparkCast podcast and leads Marketing AI Pulse, a community dedicated to AI in marketing. Passionate about ideas that inspire change, he also serves as Head of Marketing for TEDxAtlanta. Connect with him on LinkedIn at https://www.linkedin.com/in/abyvarma/.

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