Welcome to The Marketer's Most Valuable Perspective, a podcast by State of Social and Dear Storyteller.A creative job description for marketers might say “we notice things for a living”. We’re observers, researchers, experimenters and strategists captivated by exploring all the levers that influence human decision making.Those hidden insights supercharge our strategies and lead to client success. But in a constantly evolving marketing landscape, new technologies, platforms, and trends are popping up every single day. So which vantage point offers the best perspective?

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