Send us a textChoose Your Own Traffic Adventure: Focused Strategies for Audience GrowthGrab the Build Your Audience Book Here: https://platformgrowthbooks.comIn this episode of The Market Your Message Show, Jonathan Milligan delves into Chapter 6 of his book 'Build Your Audience.' Jonathan discusses the importance of focusing on a singular traffic strategy for 60 days to achieve better results, rather than spreading efforts thin across multiple methods. He outlines the four main traffic methods—Boost (social media), Build (SEO), Borrow (leveraging other audiences), and Buy (paid advertising). Additionally, he offers essential guidelines for choosing and implementing the right traffic strategy based on one's strengths and audience preferences. Listeners are encouraged to undertake a 60-day challenge, complete with actionable steps, to effectively grow their audience.00:00 Introduction: The Struggle of Overwhelming Marketing Efforts00:16 Welcome to The Market Your Message Show00:26 Introduction to 'Build Your Audience' Book Series01:17 Chapter Six: Choose Your Own Traffic Adventure01:52 The Importance of Focused Traffic Generation02:16 Common Mistakes in Traffic Generation02:50 The Power of Concentrated Effort03:38 The Four Main Traffic Methods04:34 Guidelines for Choosing Your Traffic Adventure06:47 Today's Exercise: Your One-Day Traffic Method Selection09:16 Key Takeaways

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