Description: In this episode of The Mapuana Reed Show, we dive deep into the world of PR and visibility with Amy Bartko, a seasoned PR expert. Amy shares her journey and expertise in getting brands featured in top-tier media and into the hands of celebrities. We discuss the power of third-party validation, why visibility equals credibility, and how to leverage media for building a brand. Amy also opens up about her challenges in showing up on social media and the importance of authenticity, especially for women over 40. Tune in to learn how embracing your expert voice and showing up authentically can transform your brand. Key Topics Covered: [00:00] - The Power of Third-Party Validation Amy and Mapuana discuss why having others organically mention or showcase your product or service gives credibility to your brand. This is crucial for building trust with your audience. [00:33] - Introducing Amy Bartko, PR Expert Mapuana introduces Amy, her expertise in PR, and what to expect in this episode. Amy talks about her experience in placing brands in the hands of celebrities and securing features in top media outlets like Forbes and Business Insider. [02:56] - Why PR Isn't Just for Big Brands Amy explains how small businesses can leverage PR, why size doesn't matter, and how service-based businesses can become experts in their field. [05:12] - Product Placement and Celebrity Influence Amy shares examples of working with celebrities like Kate Hudson and Courtney Kardashian. She discusses the impact of organic influencer marketing. [09:59] - Embracing Social Media Visibility Amy opens up about her initial hesitation in showing her face on social media and how her business coach, Rebecca Cafiero, challenged her to embrace her role as the face of her brand. [12:07] - Social Media Strategy Tips for Reels and Authenticity Amy talks about why making reels is crucial and shares her strategy for creating authentic content. She emphasizes being real and showing the behind-the-scenes moments. [21:19] - Advice for Women Over 50 Stepping Into Visibility Mapuana and Amy discuss the hesitation women over 50 feel about showing up on camera and how society's perception of age has evolved. They highlight why showing up authentically is empowering for other women. [28:03] - Leveraging LinkedIn for PR and Visibility Amy emphasizes the importance of LinkedIn, especially for product-based businesses. She shares a strategic approach to using LinkedIn to connect with media, investors, and consumers. [35:06] - The 30-Day Reels Challenge Mapuana and Amy plan a 30-day reels challenge to encourage consistent visibility. They invite listeners to join them in this challenge to create authentic video content. [37:20] - Connect with Amy and Final Thoughts Amy shares her Instagram handle and website and offers a free PR pitch template for listeners. She and Mapuana wrap up with final thoughts on the importance of being visible, especially as women stepping boldly into their next chapter.   Guest Information: Guest: Amy Bartko Instagram: https://www.instagram.com/amybartko/ Website: chatterboxbrands.com LinkedIn: Amy Bartko Call to Action: If you found this episode helpful, tag someone who would benefit from it. Don't forget to like, comment, and subscribe to stay updated on future episodes of The Mapuana Reed Show.

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