Knowing how to buy mailing lists is a crucial skill set to add to your marketing repertoire. In this episode, Greg and JoAnn detail the ins and outs of buying mailing lists. Hear how and where lists are stored, tips to read a datacard, how to use the Mailing Lists Hierarchy to prioritize lists, a crash course on list pricing and negotiation, and what parties are involved in the list transaction. Learn more at HippoDirect.com

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