Zenith's Daniel Sichel on Referral Traffic Decline, AI and Inequality, and Ecommerce Rivals

The MadTech Podcast
19/01/2024 29 min
Zenith's Daniel Sichel on Referral Traffic Decline, AI and Inequality, and Ecommerce Rivals

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Episode Synopsis

ExchangeWire’s John Still and Lindsay Rowntree are joined by Daniel Sichel, Global Digital Performance Lead at Zenith, to take on the biggest news across media, marketing and ecommerce this week.

This week's stories cover the decline in social media referral traffic, AI causing inequality and FedEx's battle with Amazon for delivery supremacy.

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