The Luxury Mind

Por: Paul Russell and Helen Villiers
The Luxury Mind is co-hosted by Paul Russell and Helen Villiers and explores the psychology of luxury consumers.

It delves into the thought processes, emotions, and decision-making patterns of high net worth individuals and offers insights on influence, persuasion, and behavioural prediction, helping luxury businesses engage effectively with discerning consumers.

Paul and Helen use an engaging, accessible style, blending theory with real-world examples, making complex ideas easy to understand for a diverse audience.
16 episodios disponibles

Latest episodes of the podcast The Luxury Mind

Ep 16. Exclusivity vs. Exclusion: Brand Narcissism 13/07/2024
Ep 15. Affordable Luxury is Nonsense 03/07/2024
Ep 14. Luxury Means Different Thinks To Different People. 24/06/2024
Ep 13 The Impact of Aesthetics and Brand Image on Your Luxury Brand 14/06/2024
Ep 12 The Psychological Principles Behind Brand Loyalty in Luxury 25/05/2024
Ep 11. The Aspirational Appeal of Luxury Brands 19/05/2024
Ep 10. The Pursuit of Perfection: How Luxury Brands Manufacture Desire. 11/05/2024
Ep 09. Emotional Rewards. Why Do We Crave Luxury? 03/05/2024
Ep 08. Colour Psychology - Are Colours Manipulating Your Mood? 01/03/2024
Ep 07. The Allure of Pricing: Luxury, Strategy, and Psychological Tactics 23/02/2024
Ep 06. The Diderot Effect: The Hidden Forces Behind Our Buying Habits 16/02/2024
Ep. 05 Valentine's Day: Performative Love and the Cost of Affection 09/02/2024
Ep 04. Exclusivity Unlocked: Luxury Loyalty Programmes 02/02/2024
Ep. 3 Virtue Signalling: From LinkedIn Grandstanding to Lifestyle One-Upmanship 26/01/2024
Ep. 2 The Myth of Cleanliness is Next to Godliness 19/01/2024
Ep 1. Envy in Luxury Gifting 10/01/2024
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