In this episode of the Loylogic Podcast, we welcome Vicky Elliot, an independent consultant specializing in travel and hospitality loyalty, to talk about the trends, challenges and strategies for success that all hotel loyalty program leaders need to know.In this episode, we discuss:The evolution of loyalty programs in the hotel industry:- How loyalty programs have evolved- The catalysts behind developments- How hotels are measuring success from their loyalty programsThe challenges and barriers to success:- Challenges hotels face today in recognising and rewarding members of their loyalty programs?- The discussion around sustainability across hotel and the wider travel sector- Solutions that exist to overcome the challenges and roadblocksThe future of loyalty in the hospitality industry:- The new trends that Vicky sees being tried and tested in the hospitality loyalty space- How loyalty programs can leverage data analytics and customer insights to offer more personalized experiences and rewards- How program leaders should go about selecting which one to partner with- Advice to a hotel company either wanting to launch a loyalty program or review their existing loyalty propositionA must listen for anybody involved with travel and hospitality loyalty, enjoy listening.

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