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Listen "Episode 7 - Righting a wrong, how American Express fixed the mistake it made with Plenti"
Episode Synopsis
The Plenti Coalition Loyalty program launched and shuttered by American Express during the last three years had cost the company a sizable amount of money, but at least they learned from their mistake and made the adjustment.
Back in February, 2019 American Express and Rakuten announced a partnership which will allowed new users of the platform to earn American Express Membership Rewards points instead of cash back for affiliate link purchases. Now, as of October 31st, Rakuten is expanding that offer to all current members of its shopping ranks.
“We know our Card Members want more ways to earn more points with the brands they love,” says Chris Cracchiolo, Senior Vice President, Global Membership Rewards & Loyalty Benefits at American Express. “We are excited to expand our relationship with Rakuten to offer our shared customers and new customer segments more opportunities to earn Membership Rewards points than ever before.”
Back in February, 2019 American Express and Rakuten announced a partnership which will allowed new users of the platform to earn American Express Membership Rewards points instead of cash back for affiliate link purchases. Now, as of October 31st, Rakuten is expanding that offer to all current members of its shopping ranks.
“We know our Card Members want more ways to earn more points with the brands they love,” says Chris Cracchiolo, Senior Vice President, Global Membership Rewards & Loyalty Benefits at American Express. “We are excited to expand our relationship with Rakuten to offer our shared customers and new customer segments more opportunities to earn Membership Rewards points than ever before.”
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