In this episode, we will talk about what companies should do to streamline their content marketing efforts, the main ingredients of a successful content marketing strategy, content mistakes we should avoid, and many exciting things.My guest for today - Carlijn PostmaShe is the founder of The Post, a content marketing agency with experts in strategy, creation, and optimization. Also, she is the author of "Content Marketing in 60 minutes"/"Beginner's Guide to Twitter for Business" and her last book "Binge Marketing, the best scenario to build your brand".Let's meet Carlijn and discover some content marketing secrets.Find out:How did you start your career?What’s the most essential aspect of your role?What should companies do to streamline their content marketing efforts?What are the most common mistakes companies make regarding their content marketing strategy?What are the main ingredients of a successful content marketing strategy in the B2B environment?What's the difference between a good content marketer and a perfect one? If anyShould we repurpose content? Is this a good idea?What social media platforms do you recommend for B2B? What about B2C?What is the number one trend that marketers should not miss in 2021?If you could teach me 3 things about content marketing, what would you teach me?Future plans**************************************Resources and Mentions:Carlijn on social mediaLinkedInTwitterCarlijn PodcastSocialinsider on social mediaFacebookInstagramLinkedInTwitterYouTube***************************************Be sure to subscribe to our Data Geeks hub for more social media insights, studies and webinars on how to get started with Socialinsider ► https://www.socialinsider.io/data-geeks

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