In this episode, we’ll dive into what it means to handle social media marketing for brands within the business to business segment versus brands that operate as business to community.Mohamed El Daly is here to share with us how to approach these two segments, how to communicate with each type of audience, and how different should the creative process be.We’ll talk about his experience as a Social Media Director at Create Media Group, best social media strategies for B2B vs B2C, how to juggle social media audiences, and how to understand and connect with audiences.We'll discuss:Starting to work in social mediaWhat it means to be a social media directorThe one skill that a social media director must haveWhat it takes to create successful social media campaignsB2B vs B2C: common social media mistakesDifferences and goals in B2B vs B2C social mediaB2B vs B2C objectivesTips on how to successfully get to know a brand's audienceAgency pitches for B2B and B2C clientsResults and benchmarks on a B2C vs a B2B companyContent done right: examples of B2B and B2C accountsBest B2B social platform after LinkedInB2B and B2C brands on TikTokEpisode highlights and transcript ►https://www.socialinsider.io/blog/insights-b2b-vs-b2c/***************************************Resources and Mentions:Mohamed El Daly on social mediaFacebook Instagram Twitter LinkedIn Create Media on social mediaFacebook Instagram Twitter LinkedIn Mentioned brand accountsGeneral ElectricMailchimp World Economic Forum National Geographic ***************************************Other podcasts:Campaigns and Social Media in a Top-Tier Agency [Podcast] TikTok's Views and Plans on TikTok Marketing [Podcast] ***************************************Be sure to subscribe to our Data Geeks hub for more social media insights, studies, and webinars on how to get started with Socialinsider ► https://www.socialinsider.io/data-geeks STAY TUNED:Socialinsider:

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