What to do with intellectual property at each stage of business

23/10/2023 28 min Temporada 1 Episodio 9

Listen "What to do with intellectual property at each stage of business"

Episode Synopsis

So you’ve trademarked your business. Now what? How do you put your trademarks to work to create new revenue streams and verticals? What does that look like at each stage of business? If you want to understand how to leverage intellectual property at every stage of your business’ life cycle, you’ll want to listen to this episode! 
This episode covers:
> A framework for understanding intellectual property as a business owner
> Three stages of business and what IP looks like at each stage
> The difference between main categories of intellectual property